Football Index Review

Updated: November 18, 2021

UPDATE: In early March 2021, Football Index markets crashed following the announcement of alterations to their dividend terms. While Football Index is no longer a recommended source of profit, there are still plenty of profits to be made with matched betting. Take a look at my complete guide to learn more.

If you’re brimming with football knowledge or have a keen eye for the next big thing, you might just love Football Index.

Football Index is an unrivalled blend of football betting, stock markets and fantasy football. I signed up back in 2017 and have used it ever since. It’s a revolutionary platform that continues to grow at a rapid rate.

In this review, I’ll explain how Football Index works, share my experience of using the Index and offer up some tips that should help get you started.

What is Football Index?

Football Index is the world’s first football stock market, giving us the opportunity to buy and sell shares in the world’s top footballers.

It’s essentially football betting, but with a difference. You can bet on the future success of a player by buying shares in them. Unlike a traditional bet where you either pick up your winnings or lose your stake, your shares will fluctuate in value until you decide to sell.

You can hold shares in a player for a maximum of three years. If the player does well, your shares will increase in value and vice versa.

What is Football Index?
What is Football Index?

Some people ask ‘Is Football Index gambling or investing?‘ For me, it’s a complete mixture of the two. You can lose money trading the wrong players, but the potential returns on your stake can be huge. Also, unlike traditional stocks and shares, because Football Index is a gambling product, there is no tax to pay on any winnings.

Is Football Index a con?

Football Index is not a scam or anything to be concerned about, it’s just a completely new way of betting!

They’re licensed by the Gambling Commission and have over 450,000 traders as of April 2020.

Over £600 million worth of footballers were bought and sold during 2019 and in March 2020, they paid out just shy of £2 million in dividends, which is a record.

Their TV advert has been shown on ITV, Channel 4 and Sky Sports and the product is endorsed by a number of big names in football, including Andy Townsend, John Motson and Gary Pallister.

How does Football Index work?

Football Index works just like a traditional stockmarket.

You can buy and sell shares, with prices driven by supply and demand. The higher the demand for a player, the higher their share price will be.

You can purchase shares in any player that is listed on the Index. Footballers are separated into two lists. The Top 200 is a list of the top 200 players by price and The Squad is basically a list of everyone else.

At the time of writing (April 2020), there are over 3,300 footballers available to trade!

Buying shares

Buying shares in a player couldn’t be easier, but first you’ll need to register an account. The registration process is very straightforward and similar to that of a bookmaker.

Once you’ve registered and deposited some funds, you’re ready to buy your first player. You can buy up to 300 shares in a single transaction at the BUY price and you can do as many transactions as you wish.

Once you’ve decided on a player to purchase, simply click the blue ‘BUY‘ button, enter how many shares you wish to buy and click the ‘BUY‘ button again to confirm your purchase. That’s it, you are now a Football Index trader!

Your shares will automatically be added to your portfolio, where you can track their progress.

Selling shares

Selling shares is also very straightforward. You can sell up to 300 shares in a single transaction and there are two ways you can do it.

Your first option is to ‘Add Sell Order‘. This is where your shares are placed into a queue for other users to buy. Sales are not instant and it will depend on demand as to whether or not they are sold.

Alternatively, you have the option to ‘Instant Sell‘. This is where you cash your bet out instantly at the listed Sell price and receive the funds straight into your account.

If you’re in no hurry to sell, you should always add a sell order as your shares will sell at a higher price. It shouldn’t take too long. It’s only worth selling instantly if you’ve spotted another player you fancy and need a quick sale to free up the cash.

Whichever option you go for, Football Index charge a 2% commission fee on every completed sale.

How to make money on Football Index

There are two ways you can make a profit on Football Index.

How do I win on Football Index?
How do I win on Football Index?

1. Buy low, sell high

In trading circles, this is known as capital appreciation.

If a player is in demand, their share price will rise. If a player isn’t in demand, their share price will fall.

The aim is to make a profit by selling your shares at a higher price than you paid for them.

2. Daily payouts

You can maximise your profits in the form of dividends. Dividends are daily payouts on player’s that have performed well in the media or on the pitch.

There are three different types of dividend you can earn…

Match Day Dividends

Players can earn dividends based on their performance in matches.

Any day where football is played in one of the eligible league or cup competitions, players are given a score based on their performance.

Dividends are paid out on the Top Defender (including goalkeepers), Top Midfielder, Top Forward and Star Player (highest overall). The amount paid out per dividend depends on the number and level of matches played that day.

Media Dividends

Even when your players are not playing, they can still earn dividends based on their media presence.

Football Index monitor the top 20 football news feeds to compile a daily list of players ranked by their press coverage.

The player who tops the list at midnight at the end of a match day will earn dividends. On days where there are no matches, the top 3 players will earn dividends.

In-Play Dividends

For the first 30 days you own a share in a footballer, you can earn in play dividends.

These are paid if your player scores a goal, gets an assist or if your goalkeeper keeps a clean sheet.

Football Index strategy

This wouldn’t be much of a review if I didn’t share a bit about my personal experience, having actively traded on the Index since January 2017.

To be honest, I was a little unsure at first. At the time, it was a completely new concept, but it’s come such a long way since then.

It became apparent very quickly that the guys behind Football Index were onto a real winner. There was money to be made with the right strategy.

For quite some time, my portfolio hovered around its’ starting balance. I wasn’t losing anything, but at the same time, I wasn’t making anything either. After plenty of trial and error, I settled on a strategy that has enabled me to almost treble my starting bankroll.

It’s important to build a diverse portfolio. However much you’re willing to start with, it’s best to split your bankroll between a number of different players. Try and find a good balance between young players with the potential to grow in price and established players with the potential to earn plenty of dividends.

Always try to make informed decisions, rather than acting on impulse. Trust your gut and don’t be afraid to change things if they’re not working.

Is there a Football Index sign up offer?

If you’re undecided on whether or not to give Football Index a go, their welcome offer should be the nudge you need. It was for me!

You can try out their platform for 7 days with a money back guarantee. If you decide trading isn’t for you, you can simply email them to receive a full refund of any losses, up to a maximum of £500.00!

Football Index - How does the £500 Money Back Guarantee work?
Football Index - £500 Money Back Guarantee

It’s the perfect opportunity to try things out without any risk and see what you think. The refund process is very smooth. I used it when I started out and received the refund within a couple of hours.

Is there a Football Index App?

Managing your portfolio is incredibly simple with the Football Index App.

Their mobile site is nice and responsive anyway, but if you want an even smoother experience, you’ll want to download their App, which is available on both iOS and Android.

Football Index App

Final words

Football Index isn’t something that will appeal to everyone. If you follow football closely and enjoy fantasy football though, it’s definitely something you should take a closer look at.

Always bear in mind that the value of shares can go down as well as up. There is always a possibility that you will have to sell your shares for less than you paid for them.

Personally, I think there’s room for improvement with some of their reporting options but that’s just a minor complaint.

They’ve put together a fantastic platform that continues to go from strength to strength and looks set to be the next big thing in sports betting.

As the Index continues to grow, so too will the share prices, so it’s the perfect time to get involved. Give it a try and see what you think. Remember, you can trade with a money back guarantee for your first 7 days.

If you have any questions at all, just give me a shout in the comments section below and I’ll get back to you as soon as I can. Good luck!

“£500 Money Back Guarantee” – T&C’s

Please read these terms and conditions carefully. By entering you accept and agree to be bound by these Terms and Conditions, any Specific Terms and Conditions relating to the relevant promotion, competition or event, and any applicable instructions. Failure to comply with these terms and conditions may result in your disqualification from the Promotion.

1. The Promotion operates as a refund of losses up to £500 made by a new user within the first 7 days of their first deposit into their Football Index account.

2. The Promotion runs from 01/03/2021, 00:00:01 GMT until 31/03/2021, 23:59:59 GMT (the “Promotional Period”).

3. The Promotion is only valid to: (a) new customers; (b) UK residents; and (c) customers aged 18 years or over.

4. To qualify for the Promotion, you must register a new Football Index account and deposit a minimum of £10 using a valid debit/credit card, which must be used to buy Shares in Footballers on the platform. If you have made an overall loss within 7 days of your first deposit, Instant Sell all your Shares and contact to request a refund. We will then refund any losses up to a maximum of £500 within 48 hours of your email request.

5. The maximum refund available per qualifying participant is £500.

6. The Promotion can only be redeemed once per account holder/user.

7. Should you request a withdrawal of funds from your account during the first 7 days after your first deposit, you will no longer be eligible for the Promotion.


  • If you deposit a total of £300 during the Money Back Guarantee Period; and your Account balance after Instant Selling all your Shares is equal to £280 at the end of 7 days, we’ll top up your account with £20 to take your balance back to your total deposit amount of £300.
  • If you deposit a total of £2,000 during the Money Back Guarantee Period; and your Account balance after Instant Selling all your Shares is equal to £1,900 at the end of 7 days, we’ll top up your account with £100 to take your balance back to your total deposit amount of £2,000.
  • If you deposit a total of £500 during the Money Back Guarantee Period; and your Account balance after Instant Selling all your Shares is equal to £510 at the end of 7 days you will not be entitled to a refund.

NOTE: For the avoidance of doubt, we will refund any losses up to £500.

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £70,000 worth of profit, and made it my mission to make matched betting accessible to everyone.