Sky Bet Sign Up Offer – £20 in Free Bets

The Sky Bet sign up offer is another easy starter for matched betting newbies. Simply sign up, bet £5 and Sky Bet will give you £20 in free bets. Translated into matched betting terms, this gives you a guaranteed profit of £15+. Let’s work through it one step at a time.

Key terms

  • Applies to your first bet only.
  • Minimum stake of £5.
  • Minimum odds of 2.00 (evens).
  • Qualifying bet must be placed and settled within 30 days of account registration.
  • Free bets credited as 2 x £10 free bet tokens.

The strategy

This is a straightforward ‘Bet X, Get X‘ offer.

To claim the £20 in free bets, you’ll need to bet £5 at odds of 2.00 (evens) or greater. You can then use straightforward matched betting to convert your free bets into cash.

Qualifying bet

It’s entirely up to you what you place your qualifying bet on, but you’ll need to find a selection with close back and lay odds. Big football matches are a good place to start looking or any other popular events where plenty of bets will be placed.

If you’d like more information about qualifying bets and how they work, please see my qualifying bets guide.

I’ll use some example odds to illustrate how this offer should be done. Let’s say West Ham are back odds of 2.20 and lay odds of 2.26 to win a football match.

Use an exchange of your choice

You can calculate your lay stake using my Matched Betting Calculator

Select bet type

Back Bet (Bookie)


Lay Bet (Betting Exchange)


Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £
Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells you that your lay stake should be £4.98

Sky Bet logo

Place £5.00 on West Ham @ 2.20 = Potential profit of £6.00

Betfair logo

Lay £4.98 on West Ham @ 2.26 = Potential liability of £6.27

Let’s have a look at your potential profit/loss for each outcome…

OutcomeSky BetBetfairProfit/Loss
West Ham win+ £6.00– £6.27£0.27 loss
West Ham lose or draw– £5.00+ £4.73£0.27 loss

So, regardless of whether West Ham win, lose or draw, you’ll incur a small loss of £0.27. It’s worth it though, as you’ve just qualified for £20 in free bets!

Free bets

Your free bets will be credited as 2 x £10 free bet tokens. The free bets will not be subject to an expiry and free bet stakes will not be returned with any winnings.

Repeat the matched betting process for each of your free bets, but this time select the ‘Free Bet‘ option on the calculator. If you’re still a bit unsure of the process and would like to walk through using your free bets step by step, see my free bets guide.

You should be able to get £16 cash (80%) from your £20 in free bets. If you take into account your qualifying loss of £0.27, this gives you a guaranteed profit of £15.73 on the Sky Bet sign up offer!

There are plenty more offers like this one to profit from and you can find them all on my New Customer Offers page.