Description
Place a £10+ pre-match ‘Bet Builder’ on Man City v Chelsea in a William Hill store to get a £5 free bet and £5 gaming machine credit.
Eligible events
Key terms
Event
Man City v Chelsea, 17:30 on Sunday, 4th January 2026.Offer availability
In-store only; closes at 17:30 on Sunday, 4th January 2026.Market
football 'Bet Builder'.Minimum stake
£10+.Minimum odds
4.00 (3/1).Qualifying bet
Place one football 'Bet Builder' via an SSBT (Self-service betting terminal) or Smart Hub before kick-off.Reward
£5 free bet slip and £5 gaming-machine credit voucher upon placement.Free bet use
Scan slip on an SSBT; stake not returned with winnings; enter 12-digit code for gaming credit.Restrictions
One qualifying bet per customer; online bets and non-'Bet Builder' wagers don’t count.
Read full terms .
General advice and example for ‘Bet X, Get Y’ offers
Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.
Once received, you can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.
See my ‘Bet X, Get Y‘ guide for a complete walkthrough of this offer type.
How to lay a Bet Builder
If you’re looking to lay a football Bet Builder, you’re in luck. All you need to do is add the right combination of selections, and you’ll be able to lay your Bet Builder in one bet at the betting exchange.
Bet Builders on other sports tend not to be as straightforward, and you may struggle to lay your bet. In that instance, and depending on the offer, you may want to treat it as advantage play.
See my Bet Builders guide for a walkthrough of your options.
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Matt Kirman – Matched Betting Blogger
Since 2014, I’ve blogged over £100,000 worth of profit, and made it my mission to make matched betting accessible to everyone.