What is Matched Betting?

Matched betting is the process of covering all outcomes of an event in order to qualify for free bets and bonuses for next to nothing. You can then use the same process to turn those free bets and bonuses into cash.

Matched betting isn’t about insider sports knowledge or taking risks. You use simple maths that’s easy to learn, and make a predictable profit from every offer you claim.

Profit no matter the outcome of your bets

Matched betting has been featured in:

Logos of media outlets that have featured matched betting, including The Guardian, The Telegraph, The Sun, Financial Times and Huffpost.
Logos of media outlets that have featured matched betting, including The Guardian, The Telegraph, The Sun, Financial Times and Huffpost.

Money going into a wallet.

An ideal second income
Save for a holiday, house deposit, or just have some extra money for the weekends.

Money going into a wallet.

Predictable profits
With matched betting, you can tell exactly what your overall profit will be before placing any bets.

Money going into a wallet.

No sports or maths knowledge needed
Anyone can learn matched betting. Simple maths, not punts, determine your profits.

Money going into a wallet.

100% legal and tax-free profits
Matched betting is a natural side effect for bookmakers, of running promotional offers.

A Simple Example

An example of a bookmaker promotion

Step 1. Select a bookmaker offer

With over 50 UK bookmakers, there are stacks of offers every week. In this example let’s say the bookmaker is offering a free £10 bet, when you place a bet of £10.

Graphic showing whatever the outcome of an event, we break even and qualify for our free bet.

Step 2. Cover all outcomes

For simplicity, let’s take a coin toss as the event you need to bet on. If you place a £10 bet on heads, and another £10 bet on tails, your two bets will cancel out. You won’t have won any money, but you will have met the requirements to claim your £10 free bet – without taking any risks

Step 3. Use your free bet

You can use your free bet however you like, but to guarantee a profit, you simply repeat the same process again by covering all outcomes of another event.

An Ideal Second Income that Fits Around You

People often start matched betting with a goal in mind. That could be a holiday, a big event or just some extra money for the weekend.

If you’re able to put in 30 minutes each day, it’s possible to make around £500 profit each month. With around 50 bookmakers in the UK, the only limiting factor is how much time you want to put in. 

When you do matched betting is up to you to. While sporting events take place at specific times, you can place your bets in advance. It’s perfect for your lunch break, commute or lounging on your sofa.


profit to be made from welcome offers alone

A crate containing profit


approx. per month from reload offers

Frequently Asked Questions

It takes around an hour to get started and then 15 minutes to complete each offer. The more offers you do, the quicker you’ll find yourself completing each one.

If you’re looking to earn around £500 each month, you’ll need to spend around one hour each day matched betting.

For more in-depth information, please see my ‘How Long Does Matched Betting Take?‘ article.

Matched betting is available to everyone, regardless of your betting experience or sports knowledge. It’s a simple process where you cover all possible outcomes to make guaranteed profits, no matter what happens.

Having no betting experience can actually be good thing, as it means you’ll be able to take advantage of more sign up offers, which means more money in your back pocket.

For more in-depth information, please see my ‘How Much Can You Make From Matched Betting?‘ article.

Matched betting is a perfectly legal and legitimate way to make money online.

It’s a simple betting strategy that enables you to turn bookmaker’s free bets and bonuses into cash.

For more in-depth information, please see my ‘Is Matched Betting Legal?‘ article.

You can start matched betting with as little as £50. Your starting bankroll doesn’t limit how much you can make, only how quickly you’re able to progress. It’s perfectly fine to start with a small amount, you’ll just need to focus on the smaller offers initially while you build your bankroll up.

For more in-depth information, please see my ‘How Much Money Do You Need for Matched Betting?‘ article.

Yes, you certainly can! You won’t be able to do their sign up offers but those are just a starting point. You’ll still be able to take advantage of their reload offers for existing customers.

Not only that, there are over 50 bookmaker sign up offers listed on my New Customer Offers page, so chances are there are still plenty for you to take advantage of!

For more in-depth information, please see my ‘How Much Can You Make From Matched Betting?‘ article.

Matt Kirman
Matched betting blogger since 2014

Start Your Matched Betting Adventure with Me

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“Matched betting was my first endeavour into making money online. It’s the perfect way to make an extra few hundred quid a month, and allowed me to save enough to backpack around South America.”

“Been following for a number of years now. Started with saving for beer money as a student, now bigger things such as holidays.”

Dave – Manchester

“I was a little sceptical at first but with the help of Matt and the clear guides that he posts each day, I have managed to turn £100 into £7,000. I can’t recommend highly enough.”

Leigh – Leeds

“Matched Betting Blog is a must for matched bettors of any level. It has helped me earn over £4,000 in the last year by following the existing customer offers posted daily.”


Leading Tools, Without Paying a Penny

My tools tell you exactly how much to stake, and where; making profiting from each offer a breeze.
And since I believe everyone should get the chance to learn matched betting, they’re all completely free.

An illustration of amtched betting tools

What are you waiting for?
Learn the fundaments and make £15 in the process.

100% Free. No Subscriptions. No Trials.

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £70,000 worth of profit, and made it my mission to make matched betting accessible to everyone.