Intro & Walkthrough


Matched betting is a simple betting technique that enables us to profit from bookmaker's offers and incentives. The gambling industry is a competitive marketplace and just like any retail business, bookmakers run offers in the hope of attracting new customers.

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What is a betting exchange? Betting exchanges are very similar to bookmakers, there’s just one key difference. Instead of betting against a bookmaker, at a betting exchange we bet against each other. This means that if someone has bet that something will happen, we can match it by betting that it won’t happen. Being able...

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Matched betting is the process of matching back bets with lay bets. By covering all outcomes of an event, we are able to claim free bets and bonuses for little to no loss. We can then use the same strategy to extract a cash profit from those free bets and bonuses. I’m now going to...

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Strategy Guides


You may have noticed in my matched betting guide that we placed our qualifying bet at low odds. There’s a reason for that and I’ll explain why. There are many different bookmaker offers out there and the majority will require us to place a straightforward ‘back and lay’ bet in order to qualify for a free bet...

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You may have noticed in my matched betting guide that we placed our free bet at high odds. There’s a reason for that and I’ll explain why. Once we’ve received a free bet, it’s time to extract our profit. The vast majority of free bets are ‘stake not returned’, which means that we only get the winnings...

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Risk-free bets are a great source of matched betting profit. Risk-free bets allow us to place a bet, safe in the knowledge that if it loses, we’ll get our money back as a free bet, bonus or cash. When I first started matched betting, I didn’t make the most of risk-free offers. I would place...

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Bonuses work differently to free bets and risk-free bets but they’re still pretty straightforward. They can take a little more time but it’s still free cash and there are so many offers available. In this bonus rollover guide, I’ll show you how to tackle bonus offers and more importantly, how to maximise your profits! How do...

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If you’re serious about maximising your matched betting profits, you’ll want to get involved with money back offers. These offers are where a bookmaker will refund losing bets on an event if a particular outcome/trigger occurs. You’ll see plenty of football money back offers on the big games and there are horse racing money back...

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Each way arbing is a great way of topping up your matched betting profits. It can be incredibly lucrative and is perfect for squeezing extra profit out of any gubbed accounts you may have. This is very much an advanced strategy, so I would only recommend you get involved if you’re an experienced matched bettor who...

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Extra place offers are a must if you’re serious about maximising your matched betting profits. Bookmakers will often pay an extra place on select events such as big horse races or golf tournaments. This gives us an opportunity to risk a small amount for big returns. Extra place offers are available to all customers, even those who have been...

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Mug betting is the act of placing bets on markets that don’t have offers. This helps us to appear like an average punter and increases our chances of keeping our accounts open and unrestricted. The subject of mug betting is a hotly debated topic and the simple truth is that nobody knows what the best...

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