UPDATE: In early March 2021, Football Index markets crashed following the announcement of alterations to their dividend terms. While Football Index is no longer a recommended source of profit, there are still plenty of profits to be made with matched betting. Take a look at my complete guide to learn more.
I wouldn’t call myself a Football Index expert by any means, but I think I’ve learnt a fair bit in my time trading the world’s top footballers.
I joined back in January 2017 and after an average first few months, I started to get the hang of things. I’ve now almost trebled my money!
I touched upon my experience in my Football Index Review, but I wanted to talk about strategy in more detail. In this guide, I’ll share my top 10 tips on how to maximise your Football Index profits…

Tip 1: Build a diverse portfolio
This is a really important one for me. The last thing you want is all your eggs in one basket.
No matter how much you’re spending on your portfolio, I would recommend you split the funds between 10-20 different footballers. This enables you to spread the risk.
Think of your portfolio as a football team. To perform well together, you need a range of players with different attributes and strengths. Just like a real football team, you’ll have players that aren’t pulling their weight, but you’ll also have in-form players that are picking up the pieces.
Try and find a nice balance between younger players that have the potential to grow in price and established players that should earn plenty of dividends.
Tip 2: Make informed decisions
The temptation is always there. You see that a player has risen 25% in a short space of time and you want to jump aboard the train before it leaves the station. This can be a recipe for disaster.
In my experience, it’s been my impulse buys that have let me down. I’ve jumped in with both feet, only to see other traders sell their holdings and the share price tumble. Share prices can often drop like this after a sharp rise, so it’s always best to avoid buying on impulse.
I find that when I take my time, my considered purchases tend to work out pretty well, so try and remain disciplined. Ask yourself why you’re choosing a player and analyse your decision using the stats and charts.
Tip 3: Keep up to date with events
This will come second nature to most traders, but it’s important that you monitor your portfolio. Once you’ve spent money buying players, you’ll be keen to know how they’re performing.
Again, I like to look at my portfolio as a team. As long as the total value of my portfolio is healthy, I’m happy. Hopefully it’s rising, but even if it’s stable, the dividends usually keep things ticking over. If you notice that the value of one of your players has dropped, you’ll need to try and identify the cause. Checking the news section might shed some light on things.
One common cause of price drops is injuries. If a player suffers an injury, traders have a tendency to offload and move their cash into other players. Prices usually recover once a player returns to fitness, it just depends if you’re in it for long or short-term gains.
I try not to worry too much about individual price fluctuations. I prefer to make a habit of reviewing my portfolio as a whole every couple of weeks or so. It’s an opportunity to get rid of any dead wood. Recall the reasons you bought the player in the first place and assess whether or not the player still possesses the same potential for growth.
If you own a smartphone, be sure to download the Football Index app. It makes it really easy to keep up to date with things on the go!
Tip 4: Keep an eye out for wonderkids
This is probably the biggest piece of advice I can give. It’s how I’ve made most of my gains on the Index.
If you follow football, keep an eye out for up and coming talent. They don’t have to be the next Messi or Ronaldo. If you can identify a youngster with a bright future in the game, the potential returns can be huge.
Three players who I’ve done very well with are Kylian Mbappé, Jadon Sancho and Erling Braut Haaland. There has been a buzz around those players for a long while now and almost constant transfer speculation, making them solid picks.
I’m not saying it’s easy picking the right players, but the potential upside is so great that you might only need one player to come through, to make a very tidy profit.
Tip 5: Don’t let your heart rule your head
If you’re a football fan, you’ll no doubt have a favourite team and within that team will probably be some of your favourite players.
It’s always tempting to purchase your favourite players, but that’s not necessarily a wise thing to do. It’s better to be objective and ask yourself how that player is going to make you money.
As a general rule of thumb, instead of buying players that play for your favourite team, consider buying shares in players that you wish played for your team.
Tip 6: Be patient and play the long game
You don’t have to play the long game, but I believe that’s your best chance of making big profits.
Football Index is growing all the time and as more money enters the market, share prices in general will continue to rise.
I’m sure there are opportunities to make a quick profit, but in my opinion, the best earning potential comes from holding your shares and watching your pot build over time.
Tip 7: Have a sell price in mind
It’s just as important knowing when to sell as it is knowing when to buy. Your portfolio might show some nice green figures, but you haven’t made a profit until you cash in your shares. There’s commission to factor in too.
Personally, I’m a lot more confident in my ability to pick a player at the right price than I am knowing when to offload them.
I like to have a sell price in mind at the time of purchase as I think it’s easier to guesstimate a player’s potential from the outset. You can always reassess at a later point if you think you got things wrong. You’ll never sell at the optimum peak, so just stick to your guns, bank the profit and move on to the next opportunity.
Tip 8: Keep tabs on injuries and transfer speculation
Injuries can be bad news, but they also present an opportunity. When a player gets injured, traders can be quick to offload shares before they drop in price. On the flip side though, they’re also keen to get back onboard as the player nears a return to action. This causes share prices to rise, so if you can time it right, you can make some quick profits.
It’s also worth keeping an ear to the ground for transfer speculation. As traders scramble to grab a piece of the action, share prices can rocket. I’ve always thought that Premier League and British overseas players tend to get the lions share of press coverage.
With those two factors in mind, if you can pick an overseas player that gets linked with a big Premier League club, you’re laughing!
Tip 9: Stay ahead of the game
If you decide to play the short game and aim for quick profits, you need to stay ahead of the game.
Match Day Dividends are available for the first 30 days you hold shares in a player. It’s therefore worth looking ahead to upcoming fixtures to help you select the right players.
If you get in there before other traders drive the share price up, you should be in a decent position.
Tip 10: Trust your gut
Always trust your gut and don’t be afraid to change things if they’re not working.
If you feel you have some dead wood in your team, sell them. Don’t feel you have to spend the money straight away either. It’s better to wait for the right opportunity to come along than to rush into another poor purchase.
If you spot a player you want to buy shares in, but you don’t have any cash free, take a look at your portfolio. Even if you think a player might make a profit in the future, that doesn’t mean you shouldn’t sell them. If you think you can make a bigger profit in another player, go for it.
Final words
Football Index is a betting platform, so there is always the potential for your shares to go down in value over time. You should therefore only commit an amount of money that you’re comfortable with and in a worst case scenario, can afford to lose.
It’s a fantastic platform that is going from strength to strength and I’m looking forward to growing my portfolio even further.
If you’ve not yet tried things out, Football Index offer a money back guarantee to all new customers. If you decide trading isn’t for you within the first 7 days, you can request a full refund of any losses, up to a maximum of £500.00.
I hope the above tips will be helpful in reaffirming or improving your Football Index strategy and I wish you the best of luck with your portfolio!
“£500 Money Back Guarantee” – T&C’s
Please read these terms and conditions carefully. By entering you accept and agree to be bound by these Terms and Conditions, any Specific Terms and Conditions relating to the relevant promotion, competition or event, and any applicable instructions. Failure to comply with these terms and conditions may result in your disqualification from the Promotion.
1. The Promotion operates as a refund of losses up to £500 made by a new user within the first 7 days of their first deposit into their Football Index account.
2. The Promotion runs from 01/03/2021, 00:00:01 GMT until 31/03/2021, 23:59:59 GMT (the “Promotional Period”).
3. The Promotion is only valid to: (a) new customers; (b) UK residents; and (c) customers aged 18 years or over.
4. To qualify for the Promotion, you must register a new Football Index account and deposit a minimum of £10 using a valid debit/credit card, which must be used to buy Shares in Footballers on the platform. If you have made an overall loss within 7 days of your first deposit, Instant Sell all your Shares and contact support@footballindex.co.uk to request a refund. We will then refund any losses up to a maximum of £500 within 48 hours of your email request.
5. The maximum refund available per qualifying participant is £500.
6. The Promotion can only be redeemed once per account holder/user.
7. Should you request a withdrawal of funds from your account during the first 7 days after your first deposit, you will no longer be eligible for the Promotion.
Examples:
- If you deposit a total of £300 during the Money Back Guarantee Period; and your Account balance after Instant Selling all your Shares is equal to £280 at the end of 7 days, we’ll top up your account with £20 to take your balance back to your total deposit amount of £300.
- If you deposit a total of £2,000 during the Money Back Guarantee Period; and your Account balance after Instant Selling all your Shares is equal to £1,900 at the end of 7 days, we’ll top up your account with £100 to take your balance back to your total deposit amount of £2,000.
- If you deposit a total of £500 during the Money Back Guarantee Period; and your Account balance after Instant Selling all your Shares is equal to £510 at the end of 7 days you will not be entitled to a refund.
NOTE: For the avoidance of doubt, we will refund any losses up to £500.
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Matt Kirman – Matched Betting Blogger
Since 2014, I’ve blogged over £70,000 worth of profit, and made it my mission to make matched betting accessible to everyone.