Some bookmakers operate on the same underlying platform or odds provider. As a result, they will often display identical markets and pricing across a wide range of sports and events.
Experienced matched bettors sometimes refer to these bookmakers as “clones”, and these make up what we at Matched Betting Blog refer to as Shared Pricing Groups.
Why does MBB use Shared Pricing Groups?
Our aim is to provide broad bookmaker coverage while continuing to focus development resources on speed, reliability and feature development.
Where bookmakers consistently share the same pricing infrastructure, it can be unnecessary to independently source identical data multiple times. By intelligently grouping bookmakers that share pricing, we can support a wider range of bookmakers more efficiently within the OddsMatcher.
This approach allows us to:
- Support more bookmaker brands
- Expand coverage more efficiently
- Improve overall OddsMatcher performance
- Focus development time on features and reliability
How does it work?
Within certain shared pricing groups, one bookmaker may serve as the primary pricing source for related brands that operate on the same infrastructure.
Where appropriate, matching odds and markets may then be displayed across the related bookmakers within that group.
These relationships are regularly monitored and reviewed to help ensure pricing remains consistent and accurate.
What does the ‘Shared odds’ tag mean?
Bookmakers accompanied by a ‘Shared odds’ tag are part of a Shared Pricing Group.
The tag simply indicates that the bookmaker shares pricing infrastructure with another supported bookmaker.
It does not mean the bookmaker is unsupported or of lower quality.
Are the odds accurate?
Bookmakers within Shared Pricing Groups will often display identical odds and markets. However, occasional differences can still occur due to factors such as:
- Odds changes
- Market suspensions
- Platform updates
- Each-way term differences
- Temporary pricing delays
- Provider or platform changes
As with any odds-matching tool, users should always verify bookmaker odds, selections, and terms before placing bets.
This is standard best practice when using any odds-matching software.
Can shared pricing relationships change?
Yes. Shared pricing relationships can change over time.
For example:
- A bookmaker may change platform or provider
- A bookmaker may close down or rebrand
- Certain sports or markets may occasionally differ between brands
MBB continuously reviews and monitors these relationships, and may make adjustments as necessary to maintain accuracy and bookmaker coverage.
Final thoughts
An oddsmatcher’s purpose is to help users find accurate matches quickly and efficiently.
Shared Pricing Groups allow MBB to support a wider range of bookmakers while continuing to focus development effort on speed, coverage and reliability across the platform.
