What is matched betting?
Matched betting is a simple betting technique that enables us to profit from bookmaker’s offers and incentives.
The gambling industry is a competitive marketplace and just like any retail business, bookmakers run offers in the hope of attracting new customers.
For example, Coral are currently offering new customers £20.00 in free bets if we first bet £5.00. We can use matched betting to extract a guaranteed profit.
How does matched betting work?
There are two types of bet involved in matched betting: back bets and lay bets.
A back bet is where we bet that something will happen, like betting that Germany will win the World Cup. We can place back bets at any bookmaker.
A lay bet is where we bet that something won’t happen, like betting that Germany won’t win the World Cup. We can only place lay bets at a betting exchange.
If we place both a back and lay bet on Germany, we’ll have covered all outcomes. This is where the term ‘matched betting’ comes from as we are ‘matching’ our bets.
We can therefore use this strategy to qualify for free bets at little to no cost. We can then repeat the process with the free bet to extract our profit. I’ll be taking you through a fully worked example shortly, so don’t worry if that hasn’t quite sunk in for now. Things should become clearer as we move on.
How much can you make from matched betting?
There’s over £1,000.00 profit to be made from bookmaker’s welcome offers, the majority of which involve free bets or bonuses. We can extract around 75% cash from any free bets we receive and slightly more from bonuses.
Welcome offers are just a starting point though. The real earning potential comes in the form of existing customer offers, which are ran by bookmakers to keep their customers betting.
If you spend approximately 30 minutes a day doing the offers I post on my blog page, a monthly profit of £500.00+ is very achievable.
If you’re willing to spend more time studying some of the more advanced matched betting strategies, there is the potential to make much more.
The Profit Log will give you an idea of how profits can build up over time. Every blog post I have ever published is listed there with the corresponding profit/loss.
How much do you need to start matched betting?
You can start with a bankroll as small as £50.00, but ideally you want to start with a little more.
The bigger your starting bankroll, the quicker you can move your cash around and the quicker you’ll be able to build your bankroll up. I always say £500.00 is a nice amount to get started.
It’s perfectly fine to start with less though, you’ll just need to focus on the smaller welcome offers until you’ve built your bankroll up.
Is matched betting risk-free?
By matching our bets at a betting exchange, we are able to take advantage of bookmaker’s offers and make guaranteed profits.
Some of the more advanced offers require us to speculate small amounts for big returns. With the odds stacked in our favour, the law of averages states we will profit long-term.
It would be wrong of me to say that matched betting is completely risk-free, as mistakes do happen. Learning the matched betting ropes is not something that should be rushed. It’s important that you read my guides carefully and fully understand how it works before you deposit and place any bets.
My advice is to start with a couple of the smaller welcome offers and once your confidence builds, you can then move on to the bigger offers.
Tens of thousands of people are already matched betting in the UK and I’m here to help you get involved.
Before I take you through a fully worked example, it’s important that I explain a little more about betting exchanges and how they work, as they are the key to understanding the whole matched betting process.