William Hill Sign Up Offer – £30 in Free Bets

The William Hill sign up offer is a must for matched betting newbies. Simply sign up, bet £10 and William Hill will give you £30 in free bets. Translated into matched betting terms, this gives you a guaranteed profit of £23+. Let’s work through it one step at a time.

Key terms

  • Promotion is not available to customers depositing via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay and William Hill PLUS Card.
  • Promotion runs from 00:01 on 21st September 2020 until otherwise cancelled.
  • Sign up using ‘H30’ in the promo code section.
  • Minimum stake of £10.
  • Minimum odds of 1.50 (1/2).
  • Free bets will be paid as 2 x £15 denominations upon settlement of your qualifying bet.

The strategy

This is a straightforward ‘Bet X, Get X‘ offer.

To claim the £30 in free bets, you’ll need to bet £10 at odds of 1.50 (1/2) or greater. You can then use straightforward matched betting to convert your free bets into cash.

Qualifying bet

It’s entirely up to you what you place your qualifying bet on, but you’ll need to find a selection with close back and lay odds. Big football matches are a good place to start looking or any other popular events where plenty of bets will be placed.

If you’d like more information about qualifying bets and how they work, please see my qualifying bets guide.

I’ll use some example odds to illustrate how this offer should be done. Let’s say Man Utd are back odds of 1.60 and lay odds of 1.66 to win a football match.

Use an exchange of your choice

You can calculate your lay stake using my Matched Betting Calculator

Select bet type

Back Bet (Bookie)


Lay Bet (Betting Exchange)


Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £
Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells you that your lay stake should be £9.94

William Hill logo

Place £10.00 on Man Utd @ 1.60 = Potential profit of £6.00

Betfair logo

Lay £9.94 on Man Utd @ 1.66 = Potential liability of £6.56

Let’s have a look at your potential profit/loss for each outcome…

OutcomeWilliam HillBetfairProfit/Loss
Man Utd win+ £6.00– £6.56£0.56 loss
Man Utd lose or draw– £10.00+ £9.44£0.56 loss

So, regardless of whether Man Utd win, lose or draw, you’ll incur a small loss of £0.56. It’s worth it though, as you’ve just qualified for £30 in free bets!

Free bets

Your free bets will be paid as 2 x £15 denominations once your qualifying bet has settled. The free bets will be valid for 30 days and free bet stakes will not be returned with any winnings.

Repeat the matched betting process for each of your free bets, but this time select the ‘Free Bet‘ option on the calculator. If you’re still a bit unsure of the process and would like to walk through using your free bets step by step, see my free bets guide.

You should be able to get £24 cash (80%) from your £30 in free bets. If you take into account your qualifying loss of £0.56, this gives you a guaranteed profit of £23.44 on the William Hill sign up offer!

There are plenty more offers like this one to profit from and you can find them all on my New Customer Offers page.

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £60,000 worth of profit, and made it my mission to make matched betting accessible to everyone.