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William Hill Sign Up Offer

Level: Beginner
Updated: October 23, 2022

In this guide, I’ll walk you through making another £23 profit, this time from William Hill’s sign up offer. It’s the exact same process again, though I still advise taking your time and completing this guide at your own pace. Once you’re ready, let’s get going…

1. Open a Betfair account

Before placing any bets, you’ll need to open a betting exchange account. If you already have your Betfair account set up, you can skip ahead to the next step. I’ll use Betfair in this guide as I think they’re the best option for newbies. They’re the largest betting exchange, which makes it easier to match bets with other users.

Matched Betting Blog receives a small commission when you sign up to Betfair via the link above. It helps support the site and keeps it free for everyone to learn matched betting.

Sign up to Betfair using the link above, and you’ll pay just 2% commission on winning lay bets instead of their standard rate of 5%.

2. Open a William Hill account

William Hill are offering new customers £30 in free bets when you sign up via mobile or tablet using promo code ‘R30’ and place a bet of £10.

There are bigger welcome offers elsewhere, but I always recommend starting small and working your way up. Once you’ve completed some of the smaller offers, you’ll feel more confident and have a bigger bankroll for completing the larger offers.

3. Switch to decimal odds

Betting exchanges use decimal odds by default, so it makes sense to switch to decimal odds at William Hill, too. You’ll be able to compare odds a lot easier that way. You can learn more about decimal odds in my Betting Odds Explained guide.

You can usually switch to decimal odds at the top of the page, in the sidebar, or in your account settings.

William Hill

4. Qualifying bet

Now you have your accounts set up, you can claim your offer! The bet you’ll place to qualify for your free bets is your ‘qualifying bet’.

The key terms of your William Hill sign up offer state that you can place your qualifying bet on any Sportsbook market, but it must be at odds of 1.50 (1/2) or greater. It’s important to check the terms of each offer, as there may be specific requirements you need to meet.

You should place your bets on popular events that regular people will be betting on. This will make it easier for you to match your bets. Football matches are usually the best option.

Qualifying bets should always be placed at low odds. In the case of your William Hill offer, that means above and as close to 1.50 as possible.

You should also look for close odds between your back bet at the bookmaker (William Hill) and your lay bet at the betting exchange (Betfair).

Doing both enables you to claim your free bet by losing just a few pence overall. If you need to go in-depth on qualifying bets, please see my ‘Qualifying Bets Guide‘.

Place your back bet

At the time of writing, I’ve found odds of 1.70 for Leicester to beat West Ham at William Hill. This is your back bet. On Betfair (your betting exchange), you can lay Leicester at odds of 1.72. (Remember, ‘laying‘ means you’re taking the role of bookmaker and therefore betting on Leicester NOT to win).

William Hill
Betfair

So, your outcomes will be covered as below.

Illustration of the outcomes covered at William Hill and Betfair.

You can now place your qualifying bet at William Hill. You know you need to place a bet of £10 to qualify, so you can do that now.

Simply click on the ‘1.70’ button for ‘Leicester’, enter your stake of £10 and click ‘Place Bet’.

William Hill

Place your lay bet

You need to know how much to stake at Betfair to even out your bets. This is where my Matched Betting Calculator comes in!

You simply select the ‘Qualifying Bet’ setting and input the stake and odds from your back bet, plus the odds of your lay bet. The calculator will then tell you how much you need to stake at Betfair to be as close to breaking even as possible. Based on my Leicester example, that is a stake of £10.18 and results in a small overall loss of no more than 33 pence. You can see the calculator populated with my numbers below.

Select bet type

Back Bet (Bookie)

Advanced
%

Lay Bet (Betting Exchange)

%
Lay stake required: £
Bookie
Exchange
Cashback
Total
If back (bookie) bet wins
£
£
£
= £
If lay (exchange) bet wins
£
£
£
= £
Total profit: £

In my example, I’ve entered ‘Lay commission’ of 5%, which is Betfair’s default rate.

Now, you can place your lay bet. Click on the ‘1.72’ lay button at Betfair and enter your stake of £10.18.

Betfair

It tells you that your liability is £7.33, and it’s good practice to check this figure against the expected betting exchange loss on the calculator. As you can see, they’re both the same but for a penny (due to rounding), so you know you have entered the correct lay stake.

You’ll need to deposit enough funds into your Betfair account to cover your £7.33 liability, as this is the amount you stand to lose if Leicester win. Don’t worry, though. Your winnings at William Hill will cover this, except for a few pence.

Your Betfair screen should now update to display your potential profit or loss for each possible outcome.

Betfair

Outcomes

Let’s look at your overall profit or loss for each outcome.

OutcomeWilliam HillBetfairProfit/Loss
Leicester win+ £7.00– £7.33£0.33 loss
Leicester lose or draw– £10.00+ £9.67£0.33 loss

As you can see, regardless of whether Leicester win, lose or draw, you’ll incur a small loss of £0.33. This loss is worth it, as you’ve just qualified for £30 in free bets!

5. Using your free bets

Nice work! You’ve just completed your third qualifying bet!

Now, you could just place your free bets on anything you like and see if they win or lose, but you’d be relying on luck! With matched betting, you want to know for sure that you’ll make a profit from those free bets. How do you do that? You simply repeat the process you’ve just done.

William Hill will credit you with 3 x £10 free bets once your qualifying bet has settled. Again, check the free bet terms for any specific requirements.

As with most free bets, your William Hill free bets are ‘stake not returned‘. Your £10 stakes will not be returned to you with any winnings. You only get back what would have been your profit on a regular bet. The free bets are valid for 30 days.

The only real difference in the process this time is that your free bets should be placed at high odds to maximise your profit. As always, the closer the back and lay odds, the better. If you need to go in-depth on free bets, please see my ‘Free Bets Guide‘.

Place your back bet

When writing this guide, the following odds are available for a Premier League match between Chelsea and Crystal Palace.

William Hill
Betfair

The odds on Crystal Palace to win are pretty high, and back odds of 7.00 and lay odds of 7.20 are nice and close.

You can go ahead and place your 3 x £10 free bets at William Hill. Your free bets should appear once you add a selection to your bet slip.

Place your lay bet

Again, you need to calculate your lay stake at Betfair. This time on my Matched Betting Calculator, you simply select the ‘Free Bet’ setting and input your odds and total stake. You can leave the ‘Stake returned’ box unchecked as your free bet stakes are not returned for this offer.

Select bet type

Back Bet (Bookie)

Advanced
%

Lay Bet (Betting Exchange)

%
Lay stake required: £
Bookie
Exchange
Cashback
Total
If back (bookie) bet wins
£
£
£
= £
If lay (exchange) bet wins
£
£
£
= £
Total profit: £

As you can see, the calculator tells you that your lay stake should be £25.17. So, just as before, you click on the ‘7.2’ lay button at Betfair and enter your stake of £25.17.

Betfair

It tells you that your liability on this bet is £156.05. It’s good practice to check this figure against the expected betting exchange loss on the calculator. As you can see, they’re both the same, so you know you have entered the correct lay stake.

If you feel the liability is too high or you’re starting with limited funds, you can simply place the three free bets separately, waiting for each one to settle before placing the next. It’ll take a little longer to work through them, but it should reduce your liability to around £50 per bet.

If you’re happy to place them all at once, you’ll need to deposit enough funds into your Betfair account to cover your £156.05 liability, as this is the amount you stand to lose at Betfair if Crystal Palace win. Don’t worry, though. Your winnings at William Hill will more than cover it. Once done, just as before, you’ll see your potential profit or loss at Betfair for each possible outcome.

Betfair

Outcomes

Let’s look at your overall profit for the possible outcomes.

OutcomeWilliam HillBetfairProfit/Loss
Crystal Palace win+ £180.00– £156.05£23.95 profit
Crystal Palace lose or draw– Free bets+ £23.91£23.91 profit

So, regardless of whether Crystal Palace win, lose or draw, you’ll make a minimum of £23.91 cash from your £30 in free bets! Given that your qualifying loss was just £0.33, you’ve made at least £23.58 profit overall from William Hill’s welcome offer.

Learn matched betting the free, easy way.

The Matched Betting Academy

  • Logically structured to tackle strategies and offers as you’re ready for them.
  • Bag profits every step of the way. About £650 from welcome offers, and another £500 monthly.
  • Make £15 from your very first offer.
Screenshot of the Matched Betting Academy

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £60,000 worth of profit, and made it my mission to make matched betting accessible to everyone.