Last updated: 30th October 2026
This policy explains the cookies and similar technologies Matched Betting Blog uses, what they do, and how you can control them. It’s provided by Matched Betting Blog Ltd (company number 10283883), 117-119 Cleethorpe Road, Grimsby, North East Lincolnshire, DN31 3ET, United Kingdom. Our Privacy Policy explains more about how we use personal information.
What cookies are
Cookies are small text files that a website stores in your browser. Similar technologies, such as local storage and tracking pixels, work in much the same way, so this policy calls them all “cookies”. Some are set by us (“first-party cookies”) and some by other companies whose services we use (“third-party cookies”).
Your choices
When you first visit the site, a banner lets you accept or reject non-essential cookies, or choose which types to allow. We only set advertising, tracking and analytics cookies if you allow them. Essential cookies are always on, because the site doesn’t work without them.
Where a cookie lasts for a set time, that time usually restarts each time you visit, so a cookie you see often may last longer than the time shown.
You can change your choices at any time using the ‘Cookie Preferences’ link at the bottom of every page. You can also block or delete cookies in your browser settings, although parts of the site, such as logging in and our tools, may not work if you block essential cookies.
Essential cookies
These keep the site secure, let you log in and use our tools, and remember settings you choose. They don’t track you, and they don’t need your consent.
| Provider | What it does | How long it lasts |
|---|---|---|
| Matched Betting Blog | Keeps you logged in, remembers if you’ve entered a page password, and lets our tools, such as the Oddsmatcher, recognise your account | Session to 14 days, or until you log out |
| Matched Betting Blog | Remembers your cookie choices | 1 year |
| Google reCAPTCHA | Protects our forms from spam and abuse | Session |
| Cloudflare | Protects the site from attacks and automated bots | Up to 1 year |
| Matched Betting Blog | Remembers your preferences and tool settings, such as your back and lay colour theme, display settings and calculator inputs | Up to 1 year, or until you clear your browser data |
Analytics cookies
These help us understand how people use the site, so we can improve it. They’re only set if you allow them.
| Provider | What it does | How long it lasts |
|---|---|---|
| Google Analytics | Counts visits and shows how people use the site | Up to 13 months |
| Matched Betting Blog | Records which website, campaign or link brought you to the site | Up to 1 year, or until you clear your browser data |
Advertising and marketing cookies
These measure how well our adverts and emails work, and let advertising platforms show you more relevant ads. They’re only set if you allow them.
| Provider | What it does | How long it lasts |
|---|---|---|
| Google Ads | Measures whether our Google ads lead to visits and sign-ups | Up to 3 months |
| Meta (including Facebook, Instagram and Threads) | Measures whether our Meta ads lead to visits and sign-ups, and helps Meta show you relevant ads across its apps | Up to 3 months |
| GetResponse | Links your visits to your email address, if you’re on our mailing list, so we can send you more relevant emails and marketing | Up to 1 year |
Embedded content
Some older pages include videos hosted by Vimeo. When you view or play one of these videos, Vimeo may set its own cookies and receive information such as your IP address, under Vimeo’s cookie policy.
Links to bookmakers and exchanges
When you follow a link from our site to a bookmaker, casino or betting exchange, that company may set its own cookies to record that you came from us. Those cookies are set on their website, under their own cookie policy, not ours.
Changes to this policy
We’ll update this policy when the cookies we use change, and show the date of the latest version at the top of this page.
Contact us
If you have any questions about cookies, please contact us through our contact page or at support@matchedbettingblog.com.
