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UK Betting & Casino Sister Sites: Full List of Brands Under Group Ownership (2026)

Updated: February 8, 2026

When it comes to matched betting, who owns a bookmaker or casino can matter just as much as the offer itself.

Many UK betting and casino brands operate under shared ownership groups. These are commonly referred to in matched betting circles as “sister sites”. While brands may appear separate on the surface, they often share the same internal systems, compliance teams, and customer databases.

I’ve created this page to show you which operators are independently owned and which fall under the same ownership groups, across both sports betting and casino brands. It also highlights which operators are well-established and which are less proven (‘untested’), allowing you to approach offers with the appropriate level of caution.


Why Ownership Groups Matter

Understanding ownership relationships will help you make better long-term decisions.

Common practices across ownership groups include:

  • Allowing only one sign-up offer per group, even if multiple brands exist
  • Using shared KYC, compliance, or trading systems
  • Applying account reviews or restrictions across sister brands

Because of this, many experienced matched bettors:

  • Leave a gap between sign-ups within the same group
  • Prioritise the strongest offer first
  • Avoid registering with multiple sister sites in quick succession

The aim isn’t to avoid certain brands — it’s to plan your sign-ups sensibly.


Established vs Untested Operators

Another purpose of this list is to distinguish between established operators and those that are less proven or newer to the UK market.

All brands listed are:

  • Licensed and regulated by the UK Gambling Commission
  • Legally permitted to operate in the UK

However, not all operators behave in the same way in practice.

Established operators typically have:

  • A long track record
  • Well-understood withdrawal and verification processes
  • Consistent handling of promotions

Untested operators are usually:

  • Newer or less widely used
  • Less documented within the matched betting community
  • More variable when it comes to checks, withdrawal speeds, or promo interpretation

‘Untested’ does not mean unsafe or illegitimate. It simply means there is less real-world data available from matched bettors.

Many people choose to:

  • Use established brands first
  • Trial untested brands with smaller stakes
  • Keep clearer records when dealing with newer platforms

Independent Brands

Bookmaker / CasinoEstablishedLicensee
10BetBlue Star Planet Limited
36Vegas36Gaming Limited
Admiral CasinoGreentube Alderney Limited
AK BetsAkbo Limited
Bar-One RacingBar-One Racing Limited
BestOddsRazorbill Links Limited
Bet365Hillside (UK Sports) ENC
Bet600Tyche Tech Limited
BetAnsellsRichard Leslie Ansell, Natasha Evette Ansell and Georgia Rose Ansell Campbell
BetboroWebmedia Development N.V.
BETDAQExchange Platform Solutions Limited
BetfredPetfre (Gibraltar) Limited
BetGoodwinGoodwin Racing Limited
BetmasterBM Solutions GB Ltd
BetTOMBet Tom Limited
BetWrightOnyx Gaming Limited
BingoPlusLeisure Electronics Limited
BoyleSportsBoylesports Enterprise
BresBetBresBet Ltd
Buzz CasinoBuzz Bingo Digital Limited
CasumoRecro Limited
CopyBetCopybet UK Limited
DabbleDabble Sports UK Ltd
DAZN BetDZBT Limited
DragonBetDragonBet Ltd
FafabetTaichi Tech Limited
FanTeamScout Limited
FitzdaresFitzdares Limited
Gentleman JimLovell Brothers Limited
Geoff BanksGB Sports Advisors Limited
HollywoodbetsHollywoodbets International UK Limited
ITV WinRichmond Atlantic Ltd
Jackpot.comLottomatrix Operations Limited
Ken HowellsTargetlocal Limited
London.BetThistle Bet Limited
LottoGoAnnexio (Jersey) Limited
LottolandEU Lotto Limited
LottomartMaple International Ventures Limited
Meta BettingClarkson Bell Ltd
MidniteDribble Media Limited
Mr GreenBlue Rock Managed Services Limited
MrQTek Fox Ltd
Net88Risq Capital Ltd
NetBetNetbet Enterprises Limited
NRGSharedbet Limited
OctobetOctopus Game Limited
Planet Sport BetPlanet Bet Limited
PricedUpOff Course Bookmakers Limited
QuinnBetQuinnBet (Gibraltar) Limited
Slots TempleDigital Division Ltd
Sporting IndexSporting Index Limited
SportsBrokerSport Brokers (UK) Limited
SpreadexSpreadex Limited
StakemateBet Theory (Malta) Limited
Swifty SportsSwifty Global (UK) Ltd
The PoolsFootball Pools Limited
TigerBetTigerPlay LTD
ToteTDCO Limited
VickersJ R & S LEISURE LTD

Brands Under Group Ownership

LicenseeBookmaker / CasinoEstablished
AG Communications LimitedAG666 Casino
Atlantic Spins
Bet442
BetFusion
betgrouse
Betiton
Bzeebet
Dream Jackpot
HeySpin
King Casino
Luckster
Magic Red
Mr Luck
mr.play
Myriad Play
Neptune Play
PlayFrank
PlayWins
Queen Play
Red Casino
Spin Rio
VegasLand
ZetBet
Anakatech Interactive Limited7Bet
Betnero
LuckyMate
Winomania
Betable LimitedIvy Casino
O’Reels
Rose Casino
Betway LimitedBetway
Hippodrome Online Casino
Jackpot City Casino
Spin Casino
Broadway Gaming Ireland DF LimitedCosta Bingo
Robin Hood Bingo
Vegas Spins
Broadway Gaming LimitedBingo Diamond
Butlers Bingo
Dotty Bingo
BV Gaming LimitedBetano
BetVictor
Heart Bingo
Parimatch
Puntit
Smooth Spins
talkSPORT BET
Dazzletag Entertainment LimitedBingo Stars
Casushi
Fruit Kings
Peachy Games
PlaySunny
Zebra Bingo
Eaton Gate Gaming LimitedGRP Casino
Kwiff
Evoke Plc888sport
William Hill
Flutter Entertainment
plcBetfair
Paddy Power
PokerStars
Sky Bet
tombola arcade
Gamesys Operations LimitedBally Bet
Double Bubble Bingo
Jackpotjoy
Monopoly Casino
Rainbow Riches Casino
Virgin Games
Grace Media (Gibraltar) Limited333 Casino
Hot Streak
Jackpot Mobile Casino
Royale Lounge
Happytiger ApSHappy Tiger
Spin King
L & L Europe LimitedAll British Casino
Casino Casino
Fun Casino
Hyper Casino
Pub Casino
QuickBet
Yako Casino
Yeti Casino
LC International LimitedBwin
Coral
Foxy Bingo
Gala Casino
Gamebookers
Ladbrokes
No Bonus Casino
Party Casino
PartyPoker
Sportingbet
LeoVegas Gaming PLC21.co.uk
BetMGM
Bet UK
LeoVegas
Pink Casino
Slot Boss
LiveScore GroupLiveScore Bet
Virgin Bet
Platinum Gaming Limited32Red
Unibet
ProgressPlay LimitedDynobet
JeffBet
MonsterCasino
MrRex
SaviBet
TangoBet
Rank Interactive (Gibraltar) LimitedBella Casino
Grosvenor
Kitty Bingo
Lucky Pants Bingo
Lucky VIP
Magical Vegas
Mecca Games
Regal Wins
Rialto Casino
Spin and Win
The Vic
SCGO LimitedArrowbet
Brotherbets
Dafabet
Highbet
VBET
Skill On Net LimitedGenting Casino
ICE36
Lord Ping
LuckyMe Slots
Mega Casino
Metal Casino
Play Jango
PlayOJO
Prime Casino
Prime Slots
Queen Vegas
Simba Games
Slingo.com
SlotsMagic
Spin Genie
Swift Casino
Zingo Bingo
Small Screen Casinos LimitedRed 7 Slots
The Phone Casino
Vegas Moose
Smarkets (Malta) LimitedSBK
Smarkets
Star Racing LimitedMcBookie
Star Sports
SuprPlay LimitedDuelz Casino
Los Vegas
NYspins
VoodooDreams
Triplebet LimitedeasyBet
Matchbook
VF2011 LimitedFabulous Bingo
Fabulous Vegas
Sun Bingo
Sun Vegas
Videoslots LimitedMega Riches
Mr Vegas
Videoslots
White Hat Gaming Limited21 Casino
247Bet
BetTarget
Casilando
Dream Vegas
Griffon Casino
Hopa
Jackpot Village
Karamba
PlayGrand
Playzee
Slot Planet
Spinland
SpinYoo
The Grand Ivy Casino

Important Notes

  • Ownership structures do change over time due to acquisitions or rebranding.
  • Policies vary by group and can change without notice.
  • Being part of the same ownership group does not automatically mean accounts will be linked.

This list is designed as a planning and awareness tool, not a rulebook.


Final Thoughts

Matched betting is most profitable when approached methodically and over the long term.

By understanding:

  • Which brands are independently owned;
  • Which belong to the same ownership groups; and
  • Which operators are established versus untested;

you reduce unnecessary risk and protect future opportunities.

Take your time, space your sign-ups where appropriate, and approach newer operators with sensible caution. If you’re ever unsure how to prioritise brands or manage sign-ups safely, those discussions are always welcome inside the MBB community.

Got a question?

Ask the community on Discord, or leave me a comment below.
I usually respond within 24 hours.

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £100,000 worth of profit, and made it my mission to make matched betting accessible to everyone.