Euro 2020 Offer – William Hill

Euro 2020 gets underway on Friday and William Hill are getting in on the action. Simply place a £10.00+ win bet or £5.00+ each way bet on the tournament winner and William Hill will give us a £5.00 free bet every time our team wins a match in the group stage! Translated into matched betting terms, this gives us a potential profit of £11.81 and here’s how…

Key terms

  • Promotion runs from 00:01 on Friday 21st May 2021 until 20:00 on Friday 11th June 2021.
  • Applies to single bets placed on the Euro 2020 – Outright market.
  • Minimum stake of £10.00 win or £5.00 each way.
  • £5.00 free bet every time our team wins in the group stage.


It’s entirely up to you how you play these pre-tournament offers on the outright markets.

The tournament starts on Friday 11th June 2021 and ends on Sunday 11th July 2021, meaning your funds at the betting exchange could be tied up for some time if your selected team/player does well.

That’s fine if you have a sizeable bankroll, but if not, make sure you leave yourself enough funds to do reload offers that will no doubt be available throughout the tournament.

You can reduce your overall liability at the exchange by selecting different teams/players for different offers. For example, say you place lay bets on France, England and Germany each with a liability of £100, you would only need £100 in your exchange account (not £300) as only one team can win the tournament.

Of course, another option is to not lay these pre-tournament offers at all and just let the back bets run. The free bets should cover most of the qualifying stakes and if your selected team/player wins, you’ll make a nice profit.

Qualifying bet

If you’d like more information about qualifying bets and how they work, please see my qualifying bets guide.

It’s entirely up to you which team you go for. At the time of writing, Italy are available at back odds of 11.00 (10/1) and lay odds of 11.00.

Either exchange works for this offer

Betfair and Smarkets are both great options for this offer. If you’ve not used one of them, now is a great time to give them a try.

  • 2% commission for all new signups
  • 0% commission for 60 days

We can calculate our lay stake using my Matched Betting Calculator

Select bet type

Back Bet (Bookie)


Lay Bet (Betting Exchange)


Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £
Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells us that our lay stake should be £10.02…

William Hill logo

Place £10.00 on Italy @ 11.00 = Potential profit of £100.00

Betfair logo

Lay £10.02 on Italy @ 11.00 = Potential liability of £100.20


Let’s have a look at our potential profit/loss for the possible outcomes…

OutcomeWilliam HillBetfairProfit/Loss
Italy win+ £100.00– £100.20£0.20 loss
Another team wins– £10.00+ £9.81£0.19 loss

So, no matter the outcome, we’ll lose a maximum of £0.20 in qualifying for our potential free bets.

Free bets

We’ll receive a £5.00 free bet every time our selected team wins a match in the group stage. Free bets will be credited by midday the following day and will be valid on any sport for 4 days. Free bet stakes are not included in any returns.

If Italy win all three of their group stage matches against Turkey, Switzerland and Wales, we’ll receive £15.00 in free bets.

Using straightforward matched betting, we should be able to convert our free bets into 80% cash, so £12.00. If we take into account our minimum qualifying loss of £0.19, this gives us a potential profit of £11.81 on this William Hill offer!

* Italy won all 3 of their group stage matches and went on to win the tournament, resulting in a profit of £11.80 on this William Hill offer. *

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £60,000 worth of profit, and made it my mission to make matched betting accessible to everyone.