Premier League 2021/22 Offer – William Hill

The Premier League 2021/22 season gets underway on Friday 13th August 2021 and William Hill are getting in on the action. Place a £10.00+ win bet or £5.00+ each way bet on the outright winner and William Hill will give us a £2.00 free bet every time selected players score a Premier League goal in August! Translated into matched betting terms, this gives us a potential profit of £15.34 and here’s how…

Key terms

  • Promotion runs from 00:01 on Monday 12th July 2021 until 12:30 on Saturday 14th August 2021.
  • Applies to single bets placed on the English Premier League 2021/22 – Outright market.
  • Minimum stake of £10.00 win or £5.00 each way.
  • Minimum odds of 1.20 (1/5).
  • £2.00 free bet every time Harry Kane, Mo Salah, Bruno Fernandes or Raheem Sterling scores a Premier League goal in August.


It’s entirely up to you how you play these pre-season offers on the outright markets.

The season starts on Friday 13th August 2021 and ends on Sunday 22nd May 2022, meaning your funds at the betting exchange will be tied up for some time if you decide to lay your qualifying bets.

That’s fine if you have a sizeable bankroll, but if not, make sure you leave yourself enough funds to do reload offers that will be available throughout the season.

You can reduce your overall liability at the exchange by selecting different teams/players for different offers. For example, say you place lay bets on Man City, Liverpool and Chelsea each with a liability of £100, you would only need £100 in your exchange account (not £300) as only one team can win the league.

Of course, another option is to not lay these pre-season offers at all and just let the back bets run. The free bets should cover most of the qualifying stakes and if your selected team/player wins, you’ll make a nice profit.

Qualifying bet

If you’d like more information about qualifying bets and how they work, please see my qualifying bets guide.

It’s entirely up to you which team you go for.

At the time of writing, Man City are available at back odds of 1.667 (4/6) and lay odds of 1.77.

Either exchange works for this offer

Betfair and Smarkets are both great options for this offer. If you’ve not used one of them, now is a great time to give them a try.

  • 2% commission for all new signups
  • 0% commission for 60 days

We can calculate our lay stake using my Matched Betting Calculator

Select bet type

Back Bet (Bookie)


Lay Bet (Betting Exchange)


Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £
Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells us that our lay stake should be £9.53…

William Hill logo

Place £10.00 on Man City @ 1.667 = Potential profit of £6.67

Betfair logo

Lay £9.53 on Man City @ 1.77 = Potential liability of £7.33


Let’s have a look at our potential profit/loss for the possible outcomes…

OutcomeWilliam HillBetfairProfit/Loss
Man City win+ £6.67– £7.33£0.66 loss
Another team wins– £10.00+ £9.33£0.67 loss

So, no matter the outcome, we’ll lose a maximum of £0.67 in qualifying for our potential free bets.

Free bets

We’ll receive a £2.00 free bet every time Harry Kane (Tottenham), Mo Salah (Liverpool), Bruno Fernandes (Man Utd) or Raheem Sterling (Man City) scores a Premier League goal in August. Free bets will be credited by midday the day after the named player has scored and will be valid on any sport for 7 days. Free bet stakes are not included in any returns.

If Kane, Salah, Fernandes and Sterling score 10 Premier League goals in August between them, we’ll receive £20.00 in free bets.

Using straightforward matched betting, we should be able to convert our free bets into 80% cash, so £16.00. If we take into account our minimum qualifying loss of £0.66, this gives us a potential profit of £15.34 on this William Hill offer!

* Man City won the Premier League with Kane (0), Salah (2), Fernandes (3) and Sterling (1) scoring a total of 6 Premier League goals in August, resulting in an £8.94 profit on this William Hill offer. *

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £60,000 worth of profit, and made it my mission to make matched betting accessible to everyone.