Description
Place a £10+ pre-match ‘Bet Builder’ on Arsenal v Atletico Madrid via a William Hill SSBT or Smart Hub to get a £5 free bet.
Eligible events
Key terms
Offer availability
In-store only; ends 20:00 on Tuesday, 21st October 2025.Event
Arsenal v Atletico Madrid – 20:00 on Tuesday, 21st October 2025.Market
Any football 'Bet Builder'.Minimum stake
£10+.Minimum odds
4.00 (3/1) per 'Bet Builder'.Reward
£5 free bet slip printed instantly; scan on an SSBT (Self-service betting terminal) to place the free bet; stake not returned with any winnings.Restrictions
Bet must be placed on an SSBT or Smart Hub; likely one free bet per customer.
Read full terms .
General advice and example for ‘Bet X, Get Y’ offers
Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.
Once received, you can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.
See my ‘Bet X, Get Y‘ guide for a complete walkthrough of this offer type.
How to lay a Bet Builder
If you’re looking to lay a football Bet Builder, you’re in luck. All you need to do is add the right combination of selections, and you’ll be able to lay your Bet Builder in one bet at the betting exchange.
Bet Builders on other sports tend not to be as straightforward, and you may struggle to lay your bet. In that instance, and depending on the offer, you may want to treat it as advantage play.
See my Bet Builders guide for a walkthrough of your options.
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Matt Kirman – Matched Betting Blogger
Since 2014, I’ve blogged over £100,000 worth of profit, and made it my mission to make matched betting accessible to everyone.