Description
Place a £10+ pre-match ‘Bet Builder’ on Liverpool v Atletico Madrid via a William Hill SSBT or Smart Hub to get a £5 free bet to use on the terminals.
Eligible events
Key terms
Event
Liverpool v Atletico Madrid, 20:00 on Wednesday, 17th September 2025.Offer availability
Valid until 20:00 on Wednesday, 17th September 2025; in-store only.Market
'Bet Builder'.Required stake
£10.Minimum odds
4.00 (3/1) per 'Bet Builder'.Qualifying bet
Place a single 'Bet Builder' via an SSBT (Self-service betting terminal) or Smart Hub.Reward
£5 free bet voucher printed upon placement; stake not returned with winnings.Using the free bet
Scan the voucher on any SSBT.Restrictions
One voucher per qualifying bet.
Read full terms .
General advice and example for ‘Bet X, Get Y’ offers
Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.
Once received, you can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.
See my ‘Bet X, Get Y‘ guide for a complete walkthrough of this offer type.
How to lay a Bet Builder
If you’re looking to lay a football Bet Builder, you’re in luck. All you need to do is add the right combination of selections, and you’ll be able to lay your Bet Builder in one bet at the betting exchange.
Bet Builders on other sports tend not to be as straightforward, and you may struggle to lay your bet. In that instance, and depending on the offer, you may want to treat it as advantage play.
See my Bet Builders guide for a walkthrough of your options.
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Matt Kirman – Matched Betting Blogger
Since 2014, I’ve blogged over £100,000 worth of profit, and made it my mission to make matched betting accessible to everyone.