Description
Place a £10+ ‘Bet Builder’ on Everton v West Ham in a William Hill shop to receive a £5 free bet slip.
Eligible events
Key terms
Offer availability
Until 20:00 on Monday, 29th September 2025; in-store only.Event and market
Everton v West Ham – any 'Bet Builder'.Qualifying bet
Place on a William Hill SSBT (Self-service betting terminal) or Smart Hub.Required stake
£10+.Minimum odds
4.00 (3/1) per 'Bet Builder'.Reward
£5 free bet printed immediately after qualifying bet; stake not returned with winnings.Free bet use
Redeem by scanning the slip on an SSBT.Restrictions
One reward per customer; standard shop rules apply.
Read full terms .
General advice and example for ‘Bet X, Get Y’ offers
Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.
Once received, you can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.
See my ‘Bet X, Get Y‘ guide for a complete walkthrough of this offer type.
How to lay a Bet Builder
If you’re looking to lay a football Bet Builder, you’re in luck. All you need to do is add the right combination of selections, and you’ll be able to lay your Bet Builder in one bet at the betting exchange.
Bet Builders on other sports tend not to be as straightforward, and you may struggle to lay your bet. In that instance, and depending on the offer, you may want to treat it as advantage play.
See my Bet Builders guide for a walkthrough of your options.
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Matt Kirman – Matched Betting Blogger
Since 2014, I’ve blogged over £100,000 worth of profit, and made it my mission to make matched betting accessible to everyone.