Description
Place a £10+ pre-match ‘Bet Builder’ on England v Wales via a William Hill shop SSBT or Smart Hub to claim a £5 free bet slip for in-store use.
Eligible events
Key terms
Event & market
England v Wales – any football 'Bet Builder' market.Offer availability
In-store only (William Hill SSBT (Self-service betting terminal) or Smart Hub); valid until 19:45 on Thursday, 9th October 2025.Qualifying bet
Must be placed via SSBT or Smart Hub.Required stake
£10+.Minimum odds
4.00 (3/1) per 'Bet Builder'.Reward
Upon placement, £5 free bet slip printed instantly; stake not returned with winnings.Restrictions
Free bet must be scanned on an SSBT; full rules (allowed markets, expiry) printed on the slip.
Read full terms .
General advice and example for ‘Bet X, Get Y’ offers
Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.
Once received, you can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.
See my ‘Bet X, Get Y‘ guide for a complete walkthrough of this offer type.
How to lay a Bet Builder
If you’re looking to lay a football Bet Builder, you’re in luck. All you need to do is add the right combination of selections, and you’ll be able to lay your Bet Builder in one bet at the betting exchange.
Bet Builders on other sports tend not to be as straightforward, and you may struggle to lay your bet. In that instance, and depending on the offer, you may want to treat it as advantage play.
See my Bet Builders guide for a walkthrough of your options.
More reload offers – Make £300+ per month
With detailed walkthroughs for all the best offers as they’re released, you’ll be bagging recurring profits in no time.
More reload offers
Got a question?
Ask the community on Discord, or leave me a comment below.
I usually respond within 24 hours.
Matt Kirman – Matched Betting Blogger
Since 2014, I’ve blogged over £100,000 worth of profit, and made it my mission to make matched betting accessible to everyone.