Description
Opt in and place a Serbia v England ‘Bet Builder’ to get a free bet for any football market.
Eligible events
Key terms
Opt in
Click 'Opt in' on the promo page before betting.Offer availability
Between 08:00 and 21:30 on Tuesday, 9th September 2025.Event
Serbia v England.Market
'Bet Builder'.Qualifying bet
Place one football 'Bet Builder'.Required stake
Personalised amount (visible in account).Minimum odds
2.00 (Evens) per 'Bet Builder'.Reward
1 personalised free bet credited by 12:00 on Friday, 12th September 2025.Reward validity
Use on any football market before 23:59 on Friday, 12th September 2025; stake not returned.Restrictions
Price Boost bets don’t count; max 1 free bet per customer.
Read full terms .
Tips for this offer
Based on a 'Bet £5, Get £5' version of this offer, aim for a profit of £3.00 on this William Hill offer.
General advice and example for ‘Bet X, Get Y’ offers
Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.
Once received, you can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.
See my ‘Bet X, Get Y‘ guide for a complete walkthrough of this offer type.
How to lay a Bet Builder
If you’re looking to lay a football Bet Builder, you’re in luck. All you need to do is add the right combination of selections, and you’ll be able to lay your Bet Builder in one bet at the betting exchange.
Bet Builders on other sports tend not to be as straightforward, and you may struggle to lay your bet. In that instance, and depending on the offer, you may want to treat it as advantage play.
See my Bet Builders guide for a walkthrough of your options.
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Matt Kirman – Matched Betting Blogger
Since 2014, I’ve blogged over £100,000 worth of profit, and made it my mission to make matched betting accessible to everyone.