Description
Place a football accumulator of 2+ selections to get a matched free football ‘Bet Builder’.
Key terms
Opt-in
Click ‘Opt in’ on the promo page before betting.Offer availability
08:00 on Tuesday, 8th September 2026 to 23:59 on Thursday, 10th September 2026.Event & market
Any football market.Required stake
Personalised amount shown on the promo page.Minimum selections
2+.Minimum odds
2.00 (Evens).Reward
Free bet matching your stake (up to personalised cap) to use on a football 'Bet Builder', credited upon placement; stake not returned with winnings.Restrictions
No in-store bets; Price Boosts excluded; max 1 free bet per customer/household/IP.
Read full terms .
Tips for this offer
Based on a 'Bet £5, Get £5' version of this offer, aim for a profit of £3.00 on this William Hill offer.
General advice and example for ‘Bet X, Get Y’ offers
Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.
Once received, you can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.
See my ‘Bet X, Get Y‘ guide for a complete walkthrough of this offer type.
How to lay a Bet Builder
If you’re looking to lay a football Bet Builder, you’re in luck. All you need to do is add the right combination of selections, and you’ll be able to lay your Bet Builder in one bet at the betting exchange.
Bet Builders on other sports tend not to be as straightforward, and you may struggle to lay your bet. In that instance, and depending on the offer, you may want to treat it as advantage play.
See my Bet Builders guide for a walkthrough of your options.
How to lay a multiple bet
Your best option is to lay your multiple at Smarkets, as their platform allows you to build any multiple and lay it as one bet. Therefore, you can place your multiple bet at the bookmaker and then build and lay the same multiple at Smarkets.
See my ‘Laying Multiples‘ guide for a complete walkthrough.
More reload offers – Make £300+ per month
With detailed walkthroughs for all the best offers as they’re released, you’ll be bagging recurring profits in no time.
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Matt Kirman – Matched Betting Blogger
Since 2014, I’ve blogged over £100,000 worth of profit, and made it my mission to make matched betting accessible to everyone.