William Hill – Premier League (In-Shop) Offer


Place a £10+ ‘Build #YourOdds‘ bet on Sunday’s Premier League football in-shop and get a £5 free ‘Build #YourOdds’ bet to use on the Europa League Final.

Eligible events

All Premier League matches on Sunday 19th May 2024.

Key terms

  • The promotion runs between Thursday 16th May 2024, and Sunday 19th May 2024.
  • Applies to 'Build #YourOdds' bets placed in-shop on an SSBT or the Smart Hub.
  • Minimum stake of £10.
  • Upon placement, the machine will print out a £5 free bet slip.
  • The free 'Bet Builder' bet can be used by scanning it on an SSBT or the Smart Hub.
  • The free bet will be valid on Atalanta v Bayer Leverkusen, taking place on Wednesday 22nd May 2024 (20:00 kick-off).
  • The free bet stake will not be returned with any winnings.

Tips for this offer

Check the screen in-shop before placing your qualifying bet as you may only need to bet £5 to qualify for the free bet.

Based on a £10 qualifying bet, aim to limit your qualifying loss to around £1.50.

You should convert your £5.00 free bet into 60% cash, so £3.00. That gives you a profit of £1.50 on this William Hill offer.

General advice and example for ‘Bet X, Get Y’ offers

Place your qualifying bets at low odds, ensuring you meet any minimum odds requirement. Use the ‘Qualifying Bet’ setting on the Matched Betting Calculator to calculate your lay stakes.

Once received, you can convert any free bets or bonuses into cash. Use the ‘Free Bet’ setting on the Matched Betting Calculator to calculate your lay stakes. It’s best to place free bets at high odds to maximise your profits.

See my ‘Bet X, Get Y‘ guide for a complete walkthrough of this offer type.

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £85,000 worth of profit, and made it my mission to make matched betting accessible to everyone.