Cheltenham Festival 2021 Offer – William Hill

Cheltenham Festival 2021 is here and you don’t want to miss this William Hill money back offer! Simply place a bet on any race and if the horse you back finishes 2nd, William Hill will refund your stake in cash, up to a maximum of £10.00. Translated into matched betting terms, this gives us a potential profit of £25.00+ and here’s how…

Key terms

  • Promotion runs from 08:00 on Saturday 13th February 2021 until 17:30 (last race) on Friday 19th March 2021.
  • Applies to the first single bet on each race.
  • Minimum odds of 4.00 (3/1).
  • 4 or more horses must run.
  • Maximum cash refund of £10.00 if horse finishes 2nd.

Qualifying bets

This offer is available on all 28 races at Cheltenham Festival 2021.

If you’d like more information about qualifying bets and how they work, please see my qualifying bets guide.

I’m going to use fictional odds in the following example to illustrate how this offer works and I’ll update the table at the bottom of the post with some genuine selections at the end of each day.

Ideally, we need to looking for selections that are as close as possible to the minimum odds requirement of 4.00 (3/1).

At the time of writing, Goshen is back odds of 4.333 (10/3) to win the Champion Hurdle (15:05 Tuesday). Let’s imagine the lay odds are 4.60.

Either exchange works for this offer

Betfair and Smarkets are both great options for this offer. If you’ve not used one of them, now is a great time to give them a try.

  • Money back as cash up to £20
  • 0% commission for 60 days

We can calculate our lay stake using my Matched Betting Calculator

Back Bet (Bookie)


Lay Bet (Betting Exchange)


Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £
Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells us that our lay stake should be £9.46…

William Hill logo

Place £10.00 on Goshen @ 4.333 = Potential profit of £33.33

Betfair logo

Lay £9.46 on Goshen @ 4.60 = Potential liability of £34.05


Let’s have a look at our potential profit/loss for the possible outcomes…

OutcomeWilliam HillBetfairCashbackProfit/Loss
Goshen wins+ £33.33– £34.05£0.72 loss
Goshen finishes 2nd– £10.00+ £9.27+ £10.00£9.27 profit
Any other outcome– £10.00+ £9.27£0.73 loss

So, we would make a nice profit of £9.27 if Goshen finishes 2nd, or lose a maximum of £0.73 on any other outcome. Risking £0.73 to make a potential profit of £9.27 gives us effective odds of 13.70, which I’m sure you’ll agree makes this a profitable offer in the long run.

We won’t find a suitable selection for every race, nor should we be aiming to bet on every race. It’s best to be selective, but with 28 races to go at, there’s an overall potential profit of £25.00+ up for grabs on this William Hill offer!

If eligible, cash refunds will be credited as soon as possible after the race (or within 24 hours at the latest).

I’ll update the following table at the end of each day…

RaceSelectionBack OddsLay OddsProfit/Loss
14:30 TuesdayMilan Native7.507.80£0.56 loss
15:40 TuesdayRoksana4.004.40£1.06 loss
16:15 TuesdayRiviere D’etel8.008.40£0.65 loss
16:50 TuesdayEscaria Ten4.504.90£0.97 loss
13:20 WednesdayBravemansgame5.005.30£0.72 loss
13:55 ThursdayThe Bosses Oscar5.005.30£9.28 profit
14:30 ThursdayAllaho5.005.40£0.87 loss
15:05 ThursdayFury Road5.505.60£0.34 loss
15:40 ThursdayFarclas6.006.40£9.21 profit
16:50 ThursdayMount Ida5.005.20£0.53 loss
13:55 FridayYou Raised Me Up7.007.20£0.45 loss
15:05 FridayA Plus Tard4.004.40£8.94 profit
16:15 FridayShattered Love7.007.20£0.45 loss
16:50 FridayGentleman De Mee4.004.30£0.84 loss

Don’t miss out on one of the most profitable weeks of the matched betting calendar! For a comprehensive list of available bookmaker offers, please see my Cheltenham Festival 2021 Offers page.

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £85,000 worth of profit, and made it my mission to make matched betting accessible to everyone.