Imperial Cup 2018 Offer – Ladbrokes

It’s the Imperial Cup 2018 at Sandown today and you don’t want to miss this Ladbrokes offer! Place a £10.00 Win or £10.00 Each Way bet on the 14:25 at Sandown and Ladbrokes will give us a £5.00 free bet to use on Day 1 of the Cheltenham Festival 2018. Translated into matched betting terms, this gives us a guaranteed profit of £2.94 and here’s how…

Qualifying Bet:

If you’re unfamiliar with qualifying bets, please see my Qualifying Bet Strategy page for a walk-through guide on how it should be done.

To be eligible for our £5.00 free bet, we must place a £10.00 Win or £10.00 Each Way bet at odds of 1.50 (1/2) or greater on the Imperial Cup at Sandown today. Qualifying bets must be placed between 08:00 and 14:25 to be eligible.

At the time of writing, the odds are not quite tight enough, so I’ll use fictional odds for Whatswrongwithyou in the following example and I’ll update the bottom of the post with some actual odds after the race.

I like to place my exchange lay bets with Betfair as they have great liquidity in the run up to races and the site is really easy to use.

We can calculate our lay stakes using my matched betting calculator…

Back Bet (Bookie)

%

Lay Bet (Betting Exchange)

%

Min £
Max £
Lay stake required: £
Bookie
Exchange
Cashback
Total
If back (bookie) bet wins
£
£
£
= £
If lay (exchange) bet wins
£
£
£
= £
Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells us that our lay stake should be £9.68…

Ladbrokes logo

Place £10.00 on Whatswrongwithyou @ 4.50 = Potential profit of £35.00

Betfair logo

Lay £9.68 on Whatswrongwithyou @ 4.70 = Potential liability of £35.81

Let’s have a look at our potential profit/loss for the possible outcomes…

Whatswrongwithyou wins + £35.00 – £35.81 = £0.81 loss
Whatswrongwithyou doesn’t win – £10.00 + £9.19 (£9.68 minus 5% commission) = £0.81 loss

So, regardless of the result of the race, we’ll lose £0.81 in qualifying for our £5.00 free bet.

Free Bet:

Our £5.00 free bet will be available from 08:00 on Tuesday 13th March 2018 and must be used on Day 1 of the Cheltenham Festival 2017 (Tuesday 13th March 2018).

By using straightforward matched betting, we should be able to extract 75% of our £5.00 free bet as cash, so around £3.75. If we take into account our qualifying loss of £0.81, this gives us a guaranteed profit of £2.94 on this Ladbrokes offer!

* Whatswrongwithyou was available at back odds of 4.333 and lay odds of 4.50. Whatswrongwithyou didn’t win the race, resulting in a profit of £3.00 on this Ladbrokes offer. *

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £70,000 worth of profit, and made it my mission to make matched betting accessible to everyone.