Guaranteed Profit
Actual Profit

Kim Muir Challenge Cup 2019 Offer – MoPlay

Posted by Matt (administrator) Matt
Start Time: 14/03/2019 17:30

It’s the Kim Muir Challenge Cup 2019 at Cheltenham on Thursday and you don’t want to miss this MoPlay ‘Bet £20, Get £10’ offer! Simply bet £20.00+ via mobile on the 17:30 at Cheltenham and MoPlay will give us a £10.00 free bet to use on Day 4 of the Cheltenham Festival 2019 on Friday. Translated into matched betting terms, this gives us a guaranteed profit of £5.89 and here’s how…

Banner showing the Kim Muir Challenge Cup 2019 offer from MoPlay

Key Terms:

  • We must bet £20.00 or more on the Kim Muir Challenge Cup (17:30 on Thursday 14th March 2019) from a mobile device.
  • £20.00 win singles and £10.00 each way singles both qualify.
  • We must opt in to receive our free bet by clicking ‘Accept’ when prompted by the pop up which appears after our qualifying bet has settled.

Qualifying Bet:

If you’re unfamiliar with qualifying bets, please see my Qualifying Bet Strategy page for a walk-through guide on how it should be done.

At the time of writing, the lay odds aren’t quite tight enough, so I’ll use fictional lay odds for Measureofmydreams in the following example and I’ll update the bottom of the post with an actual selection after the race.

At the time of writing, laying our bet at Smarkets is likely to give us the biggest guaranteed profit.

We can calculate our lay stake using my matched betting calculator…

Back Bet (Bookie)


Lay Bet (Betting Exchange)


Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £

Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells us that our lay stake should be £18.26…

MoPlay logo

Place £20.00 on Measureofmydreams @ 4.00 = Potential profit of £60.00

Smarkets logo

Lay £18.26 on Measureofmydreams @ 4.40 = Potential liability of £62.08


Let’s have a look at our potential profit/loss for the possible outcomes…

Measureofmydreams wins+£60.00-£62.08£2.08 loss
Measureofmydreams doesn't win-£20.00+£17.89£2.11 loss

So, regardless of the outcome, we’ll lose a maximum of £2.11 in qualifying for our £10.00 free bet.

Free Bet:

Our £10.00 free bet will be credited by 08:00 on Friday 15th March 2019 and will be valid on any race at the Cheltenham Festival 2019 the same day. Free bet stakes will not be included in any returns.

By using straightforward matched betting, we should be able to extract 80% cash from our £10.00 free bet, so £8.00. If we take into account our maximum qualifying loss of £2.11, this gives us a guaranteed profit of £5.89 on this MoPlay offer!

* Kilfilum Cross was available at back odds of 8.00 and lay odds of 8.40. Kilfilum Cross failed to win the race, resulting in a profit of £6.70 on this MoPlay offer. *

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