William Hill Offer – Imperial Cup (15:00 Sandown)

There’s a big day of horse racing at Sandown today and you don’t want to miss this William Hill offer! Bet £20.00+ on the Imperial Cup (15:00 Sandown) and William Hill will give us a £10.00 free bet to use on Cheltenham Festival 2017. Translated into matched betting terms, this gives us a guaranteed profit of £6.64 and here’s how…

Qualifying Bet:

If you’re unfamiliar with qualifying bets, please see my Qualifying Bet Strategy page for a walk-through guide on how it should be done.

To be eligible for our £10.00 free bet, we must place a Single £20.00+ bet at odds of 1.50 (1/2) or greater on the Imperial Cup today (15:00 at Sandown – Saturday 11th March 2017).

The back and lay odds should tighten up as the race draws nearer. In the meantime I’ll use fictional odds in the following example and I’ll update the bottom of the post with my actual selection after the race.

I like to place my exchange lay bets with Smarkets as they have great liquidity, the site is really easy to use and they only charge 2% commission in comparison to the 5% charged by other betting exchanges.

We can calculate our lay stakes using my matched betting calculator…

Back Bet (Bookie)

%

Lay Bet (Betting Exchange)

%

Min £
Max £
Lay stake required: £
Bookie
Exchange
Cashback
Total
If back (bookie) bet wins
£
£
£
= £
If lay (exchange) bet wins
£
£
£
= £
Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells us that our lay stake should be £19.03…

william hill logo

Place £20.00 on Fixe Le Kap @ 5.50 = Potential profit of £90.00

smarkets white

Lay £19.03 on Fixe Le Kap @ 5.80 = Potential liability of £91.34

Let’s have a look at our potential profit/loss for the possible outcomes…

Fixe Le Kap wins + £90.00 – £91.34 = £1.34 loss
Fixe Le Kap doesn’t win – £20.00 + £18.64 (£19.03 minus 2% commission) = £1.36 loss

So regardless of the result of the race, we will lose a maximum of £1.36 in qualifying for our £10.00 free bet.

Free Bet:

Our £10.00 free bet will be credited by 09:00 on Tuesday 14th March 2017 and it must be used on Cheltenham Festival 2017. If unused, our free bet will expire at 18:00 on Friday 17th March 2017.

By using straightforward matched betting, we should be able to extract 80% of our £10.00 free bet as cash, so around £8.00. If we take into account our maximum qualifying loss of £1.36, this gives us a guaranteed profit of £6.64 on this William Hill offer!

* I actually placed my qualifying bet on Fixe Le Kap at back odds of 7.50 and lay odds of 8.00, meaning I made a profit of £6.42 on this William Hill offer. *

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £85,000 worth of profit, and made it my mission to make matched betting accessible to everyone.