William Hill Price Boost – Sunderland v Derby

The Championship 2017/18 season kicks off tonight and you don’t want to miss this William Hill price boost! They’re enhancing Sunderland to win from 7/5 to 2/1! Translated into matched betting terms, this gives us a risk-free potential profit of £4.58 and here’s how…

Price Boost:

This price boost will be available from 18:30 on Friday 4th August 2017 for a limited time only!

The maximum stake for this price boost is £25.00.

We can underlay our bet at Smarkets to make this risk-free. I like to place my exchange lay bets with Smarkets as they have great liquidity, the site is really easy to use and they only charge 2% commission in comparison to the 5% charged by other betting exchanges.

We can calculate our underlay stake using my matched betting calculator. We just need to open up the ‘SHOW ADVANCED’ section and click the ‘UNDERLAY’ tab…

Select bet type

Back Bet (Bookie)

Advanced
%

Lay Bet (Betting Exchange)

%
Min £
Max £
Lay stake required: £
Bookie
Exchange
Cashback
Total
If back (bookie) bet wins
£
£
£
= £
If lay (exchange) bet wins
£
£
£
= £
Total profit: £

As you can see, the calculator tells us that our underlay stake should be £25.52…

William Hill logo

Place £25.00 on Sunderland @ 3.00 = Potential profit of £50.00

smarkets white

Lay £25.52 on Sunderland @ 2.78 = Potential liability of £45.42

Let’s have a look at our profit/loss for the two potential outcomes…

Sunderland win + £50.00 – £45.42 = £4.58 profit
Sunderland don’t win – £25.00 + £25.00 (£25.52 minus 2% commission) = £0.00

So, if Sunderland don’t win, we’ll break even and there’s no harm done. However, if Sunderland do win, we’ll make a nice risk-free profit of £4.58 on this William Hill price boost!

Got a question?
Leave me a comment below…

I usually respond within 24 hours.

Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £85,000 worth of profit, and made it my mission to make matched betting accessible to everyone.