William Hill Price Boost – Highland Reel

The action continues at Royal Ascot today and you don’t want to miss this William Hill price boost! They’re enhancing Highland Reel to win the 16:20 at Ascot from 5/2 to 3/1! Translated into matched betting terms, this gives us a risk-free potential profit of £9.67 and here’s how…

Price Boost:

This price boost will be available to ALL customers from 08:30 today (Wednesday 21st June 2017) and will be available for a limited time only!

Maximum stakes for this offer may vary for different accounts, but the following example is based on a maximum stake of £50.00.

We can underlay our bet at Smarkets to make this risk-free. I like to place my exchange lay bets with Smarkets as they have great liquidity, the site is really easy to use and they only charge 2% commission in comparison to the 5% charged by other betting exchanges.

We can calculate our underlay stake using my matched betting calculator. We just need to open up the ‘SHOW ADVANCED’ section and click the ‘UNDERLAY’ tab…

Back Bet (Bookie)


Lay Bet (Betting Exchange)

Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £
Total profit: £

As you can see, the calculator tells us that our underlay stake should be £51.03…

William Hill logo

Place £50.00 on Highland Reel @ 4.00 = Potential profit of £150.00

smarkets white

Lay £51.03 on Highland Reel @ 3.75 = Potential liability of £140.33

Let’s have a look at our profit/loss for the two potential outcomes…

Highland Reel wins + £150.00 – £140.33 = £9.67 profit
Highland Reel doesn’t win – £50.00 + £50.00 (£51.03 minus 2% commission) = £0.00

So, if Highland Reel doesn’t win, we’ll break even and there’s no harm done. However, if Highland Reel does win, we’ll make a nice risk-free profit of £9.67 on this William Hill price boost!

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £85,000 worth of profit, and made it my mission to make matched betting accessible to everyone.