William Hill Price Boosts – Alluringly & Order Of St George

The action continues at Royal Ascot today and you don’t want to miss these William Hill price boosts! They’re enhancing Alluringly to win the 15:40 at Ascot from 7/2 to 4/1 and also Order Of St George to win the 16:20 at Ascot from evens to 5/4! Translated into matched betting terms, this gives us an overall risk-free potential profit of £20.62 and here’s how…

Price Boost:

These price boosts will be available to ALL customers from 08:30 today (Thursday 22nd June 2017) and will be available for a limited time only!

Maximum stakes for this offer may vary for different accounts, but the following example is based on maximum stakes of £50.00.

We can underlay our bets at Smarkets to make them risk-free. I like to place my exchange lay bets with Smarkets as they have great liquidity, the site is really easy to use and they only charge 2% commission in comparison to the 5% charged by other betting exchanges.

I’ll use Alluringly in the following example, but the strategy is exactly the same for both price boosts.

We can calculate our underlay stake using my matched betting calculator. We just need to open up the ‘SHOW ADVANCED’ section and click the ‘UNDERLAY’ tab…

Back Bet (Bookie)


Lay Bet (Betting Exchange)

Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £
Total profit: £

As you can see, the calculator tells us that our underlay stake should be £51.03…

William Hill logo

Place £50.00 on Alluringly @ 5.00 = Potential profit of £200.00

smarkets white

Lay £51.03 on Alluringly @ 4.70 = Potential liability of £188.81

Let’s have a look at our profit/loss for the two potential outcomes…

Alluringly wins + £200.00 – £188.81 = £11.19 profit
Alluringly doesn’t win – £50.00 + £50.00 (£51.03 minus 2% commission) = £0.00

So, if Alluringly doesn’t win, we’ll break even and there’s no harm done. However, if Alluringly does win, we’ll make a nice risk-free profit of £11.19 on this William Hill price boost!

We can use the exact same strategy for Order Of St George (lay odds of 2.04). If Order Of St George doesn’t win, we’ll break even and there’s no harm done. However, if Order Of St George does win, we’ll make a nice risk-free profit of £9.43, giving us an overall risk-free potential profit of £20.62.

Got a question?
Leave me a comment below…

I usually respond within 24 hours.

Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £85,000 worth of profit, and made it my mission to make matched betting accessible to everyone.