Novibet Sign Up Offer – Up to £20 in Free Bets

The Novibet sign up offer is another great starter for matched betting newbies. Simply sign up, deposit and bet £10+ and Novibet will give you a £10 free bet, plus an extra £10 free bet if your qualifying bet loses. Translated into matched betting terms, this gives you a guaranteed profit of £12.50+. Let’s work through it one step at a time.

Key terms

  • Offer is valid for all payment methods except Skrill, Neteller, Paysafe and Moneysafe.
  • Minimum first deposit of £10.
  • Minimum first bet stake of £10.
  • Minimum odds of 1.70 (7/10).
  • Qualifying bet must be placed within 30 days of registration.
  • £10 free bet credited within 10 minutes of qualifying bet settlement.
  • If your qualifying bet loses, you’ll receive an extra £10 free bet within 24 hours.

The strategy

This offer is a ‘Bet X, Get X‘ offer, with the added incentive of an extra £10 free bet if your qualifying bet loses.

One option is to treat it as a regular ‘Bet X, Get X’ offer and hope your qualifying bet loses for the extra free bet. It’s possible to lock in more profit though by treating it as a risk-free bet offer and that’s the approach I’ll be taking in this guide.

Whichever strategy you choose, you’ll need to deposit and bet £10+ at minimum odds of 1.70 (7/10). You can then use straightforward matched betting to convert any free bets into cash.

Qualifying bet

It’s entirely up to you what you place your qualifying bet on, but you’ll need to find a selection with close back and lay odds. As this is a risk-free bet offer, the odds will need to be high too as this will help maximise your profit.

Big football matches are a good place to start looking or any other popular events where plenty of bets will be placed.

I’ll use some example odds to illustrate how this offer should be done. Let’s say Brighton are back odds of 7.00 and lay odds of 7.60 to win a football match.

Use an exchange of your choice

You can work out your lay stake by using the ‘Risk-Free Bet’ setting on my Matched Betting Calculator. You can enter £16.00 as your ‘Cashback’ figure as this is the amount you can expect to convert your 2 x £10.00 free bets into, should your bet lose…

Select bet type

Back Bet (Bookie)


Lay Bet (Betting Exchange)


Min £
Max £
Lay stake required: £
If back (bookie) bet wins
= £
If lay (exchange) bet wins
= £
Total profit: £

Optimal Underlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

Optimal Overlay

Lay stake required: £
Exchange liability: £

If back (bookie) bet wins: £
If lay (exchange) bet wins: £

As you can see, the calculator tells you that your lay stake should be £7.15

Novibet logo

Place £10.00 on Brighton @ 7.00 = Potential profit of £60.00

Betfair logo

Lay £7.15 on Brighton @ 7.60 = Potential liability of £47.19

Let’s have a look at your potential profit/loss for each outcome…

OutcomeNovibetBetfairFree Bet(s)Profit/Loss
Brighton win+ £60.00– £47.19+ £8.00£20.81 profit
Brighton lose or draw– £10.00+ £6.79+ £16.00£12.79 profit

So, if Brighton win, you’ll make a profit of £20.81 which includes the £8 cash you’ll be able to get from your £10 free bet. If Brighton lose or draw, you’ll make a smaller profit of £12.79 which includes the £16 cash you’ll be able to get from your 2 x £10 free bets.

Free bet(s)

Your guaranteed £10 free bet will be credited to your account within 10 minutes of your qualifying bet being settled. If your qualifying bet loses, your extra £10 free bet will credited within 24 hours. Both free bets will be valid for 30 days and the free bet stakes will not be returned with any winnings.

Repeat the matched betting process for your free bet(s), but this time select the ‘Free Bet‘ option on the calculator. If you’re still a bit unsure of the process and would like to walk through using your free bet step by step, see my free bets guide.

You should be able to get £8 cash (80%) from each £10 free bet.

There are plenty more offers like this one to profit from and you can find them all on my New Customer Offers page.

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Matt Kirman - Matched Betting Blogger

Matt KirmanMatched Betting Blogger

Since 2014, I’ve blogged over £60,000 worth of profit, and made it my mission to make matched betting accessible to everyone.